President Barbara Levy founded the London International Awards (LIA) in 1986 and was previously known as the London International Advertising Awards. LIAA is the first international honor to receive widespread respect for advertising in the fields of film, television, printing and broadcasting.In 2004, the word “advertising” was removed from the competition name to reflect that it is not just “advertising” that is observed in a changing industry.In an era when creativity is tragically underestimated and the agency model explodes and collapses, the London International Awards as a supporter of the creative process, the creativity itself, of course, also has outstanding creative works.LIA is designed for creative people and is a program that pursues honesty and openness. We will not blindly chase industry trends, create new awards every year or desperately pursue every new dollar or discipline. We represent great creativity and execution, and are proud to be able to build the best talents every year.As one of the only five global exhibitions in the WARC Creative 100 ranking, LIA is rapidly emerging as one of the most important exhibitions in the industry. This is largely due to Creative LIAisons, which is our one-week review event held in Las Vegas each year.