As the saying goes, a good wine needs no bush. Yet, a good wine might need a great bottle to hold it posh. Same concept goes well with the new Choi Heong Yuen Bakery shop. The design concept of this newborn retail space corresponds to the idea of “a fine wine improves with age.” The traditional bakery shop retains its heartwarming experience and pure tastes of their products. This time, it also focuses on brushing up their packaging, service and quality. Through improving different aspects of the brand, it shows the cultural heritage with a greater value and vitality.
The whole retail space is designed with lucidity yet with great quality. The overall layout and traffic flow are clear and easy to follow; still, with the use of refined materials, it brings out the gist of traditional bakery: pure but exquisite. In addition, the use of mosaic tiles and new brand design represents the concept of combining both tradition and novelty. Through focusing on details, a new way of contemplating is born to appreciate the tradition.
The traditional Macau mosaic tiles are reshaped in a new color and new texture. By applying the vintage vibe of the mosaic tiles on the display shelves, the traditional symbol is integrated with the novel material and style. On the other side, to keep it creative and fresh, it also cooperates with the branding design, applying the graphics to the shelving with laser cutting on acrylic board. The combination of innovation and classic attracts customers of all ages. Instead of insisting on keeping it conventional or abandoning the tradition, the design opens up a new door for creativity and tradition to coexist. Furthermore, to give customers and workers a good experience, the designer organizes most of the service sections around the cashier. In order to display and browse through all the products in the shop, the shelving islands’ height is set at 1100cm, which is also convenient for daily arrangement.
What is worth noting is that this case is located at the Hong Kong-Zhuhai-Macau Bridge Artificial Island Port’s second level, the shopping center, a very important location where Macau interacts with the world. Therefore, as a rebrand concept store, it does play a crucial role for the company. While focusing on how to reshape the bakery shop, the designer also manages to achieve the goal of an eco-friendly approach with the use of materials. The display shelves are made by high-end Formica laminate fire retardant panels, which has obtained a number of international certifications of sustainable building materials, that are low in formaldehyde and VOC. These materials will not do harm to human body, which improves the overall quality in our environment.
The store also uses LED light that saves energy and reduces carbon footprint by lowering the electricity consumption and replacement rate of the bulbs. The whole design and branding concepts surely embrace a contemporary modesty and the merge of the unexpected with the richness and uniqueness of tradition.