The award was founded by members of the Italian OMC design studio SRL, ADI and ICSID.The purpose of the A’Design Design Award is to support good design, innovative brands and excellent designers through market promotion. Create business opportunities and increase the visibility of design companies. Promote emerging design talent and build brands in high-profile media around the world. Through the year-long A’Design Award scheme and design exhibition, present contemporary design creation to the international audience. Create business opportunities for award-winning designers worldwide and assist in the formation of strategic partnerships.
In more than one hundred competition categories, new ideas, methods and practices span different fields. The design of the A’Design Award is reinterpreted, injecting new challenges and disruptive innovative ideas to achieve good design practices and service principles. Advocate the importance of global design, transform the environment and create a better future with more understanding of design.