A representation of the past and future, the London Design Awards is an international competition that recognises exceptional designs and outstanding creative projects worldwide

IAA also stands for “Inspire, Advance, Achieve.” Our mission is to honor, promote and encourage creativity by establishing new standards of excellence for evaluating all aspects of media design, production and distribution.

IAA’s initial goals and mission were established in 2012. After four years of preparation, IAA successfully conducted two awards competitions in 2016. We plan to introduce a new awards competition annually, in keeping with our mission – to honor, promote and encourage creativity by providing a new standard of excellence for evaluating media design production and distribution. By recognizing the excellence of creative professionals worldwide, we can help them gain exposure, job/sales, increase their client bases – and by doing so, raise the whole industry to the next level.

Through the acknowledgment of existing trends that integrate with diverse insights, the London Design Awards reformulates the perspectives of the world towards this unique language, synchronising the great metropolis of London alongside concepts that symbolise excellence.

As the face of the London Awards, LITO serves as a statuette that emanates a strong sense of inexplicability, expressing that design has no definition or limits.

inspiring designers that their creations can be anything they desire, while always recollecting their initial aspirations.

The award has 9 Featured Categories：

Architectural Design,、Interior Design,、Packaging Design、Product Design、Conceptual Design,、Communication Design,、Service Design、User Experience Design (UX)、User Interface Design (UI).

We invite product designers, architects, interior designers, graphic designers, UX / UI designers and any designers of all background to participate, whether they are companies, team / departments, innovators, manufacturers, suppliers, freelancers, hobbyists or students.