Different from the standard building, the superior villa means not one more house for the client, but also the symbol for a successor. Such kind of customers usually purchase based on sentiment and desire orientation, rather than the “necessary” demands. Therefore, those customers are more fastidious to space quality and purchasing experiences. As a superior project for demonstration, it must pass through the strict tests. The way to bring about good atmosphere which makes a unique space; creates grandeur, private, and special experience, is the key leading to success.
而本案做為這樣一個極為高端的項目，作為它的展示空間，須經得起這樣的考驗，如何去創造一個良好的氛圍，讓空間變得與眾不同，為客人打造高貴、專屬、獨特的體驗極為關鍵。 重慶.環宇天下「東昇府」，應經得起這樣的挑惕。「銷售的一天與劇場的一天並無太多的區別，對於他們而言，彩排和準備都很關鍵：背台詞、搭建舞台、營造氣氛、遵從導演的意見，為了一個獨特的目標：迷住觀眾。（Laurence Nicolas- 迪奧Dior珠寶部董事）
As a superior project for demonstration, it must pass through the strict tests. The way to bring about good atmosphere which makes a unique space; creates grandeur, private, and special experience, is the key leading to success.
This project should stand the test. “There is no big difference between one day for sale and one day in theater. For actors, rehearsals and preparations are of great importance: reciting the scripts, building the stage, creating atmosphere, and following director’s opinions. Those are prepared for one special goal- fascinating the audiences. ”, said by Laurence Nicolas, the director of Jewelry Department, Dior.
Creating and maintaining a good atmosphere that makes the space different. At the moment when the customer contacts the sales, some kind of his feeling is awaken, then lingering afterwards. Although the experience to the space is instant, if the experience, brought by patterns; decoration styles; lightings; music; hue; odors, is appropriate, the sale can reach the desire and feeling from the customers. Therefore, such experience will make people to listen, look, touch, and becomes infatuated and obsessive to the space.