室內設計 │ 香港全球名錶和珠寶零售商1916 Company和瑞士高端鐘錶品牌De Bethune休息室

Experience the grand unveiling of the world’s first De Bethune Lounge and the prestigious 1916 Company Watch Collectors Salon at the heart of Central, Hong Kong. This extraordinary establishment welcomed its esteemed guests in December, just in time for the New Year. Upon entering the lift lobby, prepare to be transported on an enchanting journey, immersed in a modern and mystical deco design that sets the stage for an unforgettable experience within these exquisite spaces.

The showroom features a striking stone bar as its centerpiece, adorned with elegant gold details, elevating the guest’s experience to new heights of sophistication and style. A bespoke antique mirror serves as the backdrop for the meticulously curated wine collection, creating a visually captivating impact within the showroom. The lounge area is furnished with designer loungers and coffee tables, thoughtfully arranged into different groupings to accommodate various gatherings and events. Complementing the designer seating are two custom-designed desks, strategically placed with a captivating center display, showcasing the finest watch selections from the collection. The open ceiling, adorned with captivating round feature lights, creates a sublime ambiance that seamlessly brings together the designer furniture. Meticulously chosen general spotlights with a high color rendering index (CRI) ensure the watches’ true colors are accurately displayed, vital for a watch trading showroom. Adding to the allure of the space, a striking feature cabinet at the center of the Salon seating area highlights meticulously curated watch pieces that embody the unparalleled craftsmanship and artistry of De Bethune.

Behind pairs of elegant black mullioned sliding doors lie two exclusive De Bethune rooms. Echoing the exquisite design of the De Bethune DB25 watch, the walls are adorned with captivating wallpaper depicting a starry sky, creating a celestial beauty that resonates with the product. Hand-added showers of stars guarantee the unique character of this panoramic display, reminiscent of the watch’s handmade craftsmanship. Complemented by a posh black carpet floor, midnight dark blue draperies, and stage-like spot lighting, a mysterious atmosphere envelops the space, providing the perfect environment for watch specialists to offer personalized service to their discerning clientele. Seamlessly integrated into the design is a dynamic watch trading room, cleverly concealed behind a sliding partition. This ensures functionality harmoniously coexists with aesthetics in the overall layout of the 1916 Salon.

Together, the De Bethune Lounge and the 1916 Salon create an enchanting environment where patrons can indulge in a truly unique and stylish salon shopping experience. Clients can comfortably peruse, deliberate, and enjoy the meticulously curated watch collections while engaging in intimate and educational discussions with the watch specialists. Step into a world where luxury, elegance, and exceptional service converge in a space meticulously designed to captivate and delight.

As part of an extensive rebranding and repositioning initiative, our team was entrusted with the task of redesigning, repurposing, and reorganizing the long-established Watchbox showroom space, which has been in operation since 2002. During two-thirds of the construction phase, we received a directive to incorporate a new brand, De Bethune, into the showroom design without any additional time allocated. Undeterred, we swiftly developed a new design concept for the De Bethune brand, seamlessly integrating it into the VIP rooms. The outcome was a resounding triumph, leaving the principals of De Bethune from Switzerland deeply impressed by the world’s first De Bethune lounge we had created. Their enthusiasm was such that they expressed intentions to replicate the design in other countries. In our redesign, we transformed the Watchbox Showroom into two distinct spaces: The 1916 Salon and De Bethune Lounge. Each space maintains its individual identity while coexisting harmoniously within the overall design. This approach ensures that the unique qualities and character of both brands are preserved and celebrated in the new showroom. Our ability to adapt and deliver exceptional results under stringent time constraints truly showcases our expertise in managing complex projects and creating innovative designs that captivate both clients and industry leaders.

With a strong commitment to sustainability, we made conscious choices to source environmentally friendly materials for this project. Each specified material underwent thorough scrutiny, considering their eco labels and certifications. Notably, the vinyl flooring we selected has been honored with the prestigious Global Green Tag ecolabels in South Africa and Australia, recognizing its exemplary environmental performance as assessed through lifecycle analysis. Furthermore, this flooring meets the stringent standards of Indoor Air Comfort Gold version 6.0, ensuring low emissions and promoting a healthy indoor environment. The adoption of an open ceiling design in this project not only offers aesthetic appeal but also aligns with our commitment to sustainable practices. It allows us to maximize space efficiency while minimizing material consumption, supporting a more environmentally conscious approach to interior design and construction. To further extend the lifespan of the project’s furnishings, we incorporated a design approach that prioritizes adaptability and reusability. The majority of the furniture and bespoke joinery were thoughtfully designed to be removable, offering the client the opportunity to repurpose and reuse them in the future. By enhancing their life cycles, we contribute to a more sustainable and responsible approach to interior design.

體驗全球首家 De Bethune Lounge 及著名 1916 Company Watch Collectors Salon 在香港中環隆重揭幕。這間獨特的場所於十二月迎來尊貴嘉賓，恰逢新年時節。從電梯大廳踏入，即展開一段沉浸於現代與神秘交織設計的旅程，在精緻空間中留下難以忘懷的回憶。

展廳中央設有引人注目的石材吧台，點綴優雅金色細節，營造出精緻時尚的氛圍。訂製古董鏡子襯托著精選葡萄酒藏品，增添視覺魅力。休憩區配備設計師躺椅與咖啡桌，靈活佈置以適應不同聚會與活動需求。兩張訂製展示桌位於中央，搭配精心設計的顯示屏，呈現系列中最精緻的腕錶。開放式天花設有圓形燈飾，與空間完美融合，營造出和諧氛圍。高顯色性聚光燈確保腕錶真實色彩精準呈現，對於交易展廳而言極為關鍵。沙龍區域的中央展示櫃突顯 De Bethune 無與倫比的工藝與藝術，成為空間亮點。

一對優雅黑色豎框滑門後，是兩間專屬的 De Bethune 客房。牆面覆以描繪星空的迷人壁紙，呼應 DB25 腕錶的天文美學。閃耀星光以手工點綴，營造與腕錶工藝共鳴的全景魅力。搭配奢華黑地毯、午夜藍窗簾與聚光燈，整體空間瀰漫神秘氛圍，為錶界專家提供私密尊貴的服務環境。動態交易室巧妙藏於滑門之後，與整體設計和諧融合，確保功能與美感並重。

De Bethune Lounge 與 1916 Salon 共同締造出迷人空間，顧客可在此享受獨特而時尚的沙龍體驗。客人能自在探索、思索並欣賞精心策展的腕錶收藏，並與專家進行深度交流。每個細節皆展現奢華、優雅與卓越服務的融合。

作為品牌重塑與定位策略的一環，團隊受託重新設計、改造與重組自 2002 年以來運營的 Watchbox 展廳。工程進行至三分之二時，臨時接獲指示，在無額外時間下，融入全新品牌 De Bethune。團隊迅速制定設計概念，並無縫整合至 VIP 空間。最終成果獲得 De Bethune 瑞士總部高度讚賞，並有意將此設計概念推廣至其他國家。此次改造成功將展廳分為兩大主題空間：1916 沙龍與 De Bethune 休息室，兩者在風格上各具特色，同時又協調共存，彰顯兩品牌獨特性。

我們秉持對永續的承諾，特別選用具環保認證的建材。所用乙烯基地板獲得南非與澳洲的全球綠色標籤，並符合金級室內空氣舒適度標準，確保低排放與室內健康。開放式天花設計不僅增添美感，更呼應我們減少材料消耗、提升空間效率的永續理念。家具設計優先考慮模組化與重複利用，大部分可拆卸移動，延長使用壽命，提升資源再利用的可能性。我們以此方式實踐對負責任室內設計的承諾，為環境貢獻一份心力。