The FAB Award is an international award program that focuses exclusively on food brands and stores. It recognizes the important contribution of outstanding creative works in brand building, recognizes and rewards outstanding practitioners from more than 60 countries, and recognizes their contributions to customers and their agents.Now in its twenty-first year, the FAB Awards has attracted many customers from more than 60 countries around the world, including every excellent agency, design consulting company and many important challenger agencies.Participants can choose between Creative Excellence Categories, Effectiveness Categories, or both.The 2018 FAB agency of the year is BBDO New York. Other FAB awards were awarded to countries from all over the world. All awards dinners were held brilliantly at The Hurlingham Club in London.The FAB Brand of the Year award was won by Mars, Incorporated. They won 13 nominations in various categories and won 8 FAB awards and 1 FABulous award. Bv c vbbThe FAB Annual Best Brand Award and the FAB Annual Best Agency Award will welcome Google’s fifth consecutive year of sponsorship.There is still no other international award program focused on the same field as ours, and the FAB Award will continue to provide special opportunities for agents and their customers. All FAB contestants are also invited to participate in our FAB Forum-Food and Beverage Forum-Google’s thought leader, as well as several brands and agents.