Founded in 2007, Pentawards is committed to recognising excellence in design, providing a source of inspiration and connecting the global packaging community through our annual competition, international conferences, digital events, and more.
The pentagon is the official symbol of Pentawards for five reasons. The pentagon is the shape of the historic city centre in Brussels – where the competition was founded, the pentagram is the ancient symbol of beauty, there are five fingers on the hand – an important design tool for humans, the Pentawards has five different award levels and humans have five main senses in which inspiration is taken from.

INTERNATIONAL JURY：Our international jury is made up of individuals of the highest calibre in packaging design and colourfully represents the global spectrum of packaging. It includes experts from Coca-Cola, Kimberly-Clark, Tom Ford Beauty, Dragon Rouge Paris and Kraft Heinz.
Year after year, this eclectic group of over 50 individuals from countries all over the world are faced with the task of reaching a unanimous decision on which packaging designs will have truly universal appeal and should be recognised with the international Pentawards distinction.