西班牙PJ. Lobster Optical Boutique眼鏡店

El Departamento has successfully brought to life the first optical boutique of PJ.Lobster in Barcelona’s Born district. This space signifies PJ.Lobster’s current maturity and a strategic move into the visual healthcare sector. The careful redesign carried out by the studio has marked the beginning of a new generation of boutique optical stores that PJ.Lobster is already opening in different locations under the creative direction of El Departamento.

Inspired by the documentary ‘Powers of Ten’ by Charles and Ray Eames, El Departamento adopted the concept of “From macro to micro” in the interior design of the compact 40m2 space. This approach emphasizes the different scales of matter, resulting in a clinical and sophisticated ambiance that highlights the brand’s technical expertise and care.

Delving into the textures and grain sizes of matter, El Departamento identified two contrasting yet harmonious concepts: Texturized Minimalism vs. Raw High-Tech. The optical boutique combines a raw and minimalist aesthetic with a rich texture palette, creating a space that plays with contrasts between hard and soft, rough and velvety. Display shelves boldly showcase eyewear, while a central, rounded piece of furniture dominates the main space, housing the waiting area and a dynamic cabinet that offers privacy for the technical and sophisticated side of the brand.

The materiality of the space is raw and striking, featuring prominent irregular stucco as a focal point, softened by a soothing green color. Stainless steel, microcement flooring, vegan leather, and monochrome finishes contribute to the memorable atmosphere. El Departamento’s design focuses on zoning, creating distinct areas for individual customer service, seamlessly blending microcement and carpeted floors for a neat and cozy ambiance.

PJ.Lobster’s high-tech identity is evident in product displays, bespoke furniture, technical equipment for visual examinations, and custom lighting. Additionally, the space offers a panoramic view of the cathedral of Santa Maria del Mar, enhancing the overall unique and engaging atmosphere. In summary, El Departamento’s design for the new PJ.Lobster optical boutique reflects the brand’s evolution and commitment to providing a comprehensive and engaging optical experience.

位於巴塞隆納博恩區的 PJ.Lobster 第一家光學精品店，由 El Departamento 成功設計並開設。這個空間標誌著 PJ.Lobster 品牌的成熟與其進軍視覺醫療保健領域的戰略步伐。在 El Departamento 的創意指導下，PJ.Lobster 已經在多個地點開設了精品店，而這間店則是新一代精品眼鏡店的象徵。

El Departamento 的設計靈感來自 Charles 和 Ray Eames 夫婦拍攝的紀錄片《十的力量》，在僅 40 平方米的空間內實現了“從宏觀到微觀”的設計理念。這種設計手法強調物質在不同尺度上的表現，營造出一種臨床又精緻的氛圍，凸顯品牌的技術專業與關懷。

通過深入探索物質的紋理與顆粒大小，El Departamento 將“紋理化極簡主義”與“原始高科技”這兩個對比鮮明且和諧的概念相結合。光學精品店融合了原始簡約的美學與豐富的紋理調色板，創造出硬與軟、粗糙與天鵝絨對比鮮明的空間。展示架大膽地陳列著眼鏡，中央圓形家具占據主要空間，內設有等候區與動態櫃子，為品牌的技術與精緻提供了隱私感。

空間的物質性充滿原始且引人注目的元素，以突出的不規則灰泥作為焦點，並以舒緩的綠色調柔化。使用不銹鋼、微水泥地板、純素皮革與單色飾面，營造出難以忘懷的氛圍。El Departamento 的設計強調分區，為每位客戶創造獨特的服務區域，將微水泥與地毯地板無縫結合，營造出整潔且舒適的環境。

PJ.Lobster 的高科技特徵展現在產品展示、定製家具、視力檢查技術設備與客製化照明中。此外，該空間還可欣賞到濱海聖母大教堂的全景，增添了整體獨特且迷人的氛圍。總而言之，El Departamento 為全新 PJ.Lobster 光學精品店的設計，完美反映了品牌的演變，並展示了其致力於提供全方位且引人入勝的光學體驗的承諾。