作品欣賞：2019紅點品牌＆傳達最佳設計獎 LG OLED Signage Falls Attractor

2019 LG電子展銷會展位設計（LG OLED Signage Falls Attractor） ——2019紅點品牌&傳達「展位類別」最佳設計獎參與人士，客戶: LG Electronics Inc., Seoul, South Korea；設計: HS Ad, Seoul, South Korea 在美國拉斯維加斯舉行的2019年度的CES展銷會上，由258台LG OLED數字標識顯示器構成的大型瀑布式屏幕，通過對自然現象的各式描繪，將LG提供多功能視覺化可能性的顯示技術展現得淋漓盡致。

2019 LG Electronics Fair Booth Design (LG OLED Signage Falls Attractor)-2019 Red Dot Brand & Communication “Booth Category” Best Design Award Participants Client: LG Electronics Inc., Seoul, South Korea Design: HS Ad, Seoul,South Korea At the 2019 CES fair in Las Vegas, USA, a large waterfall screen composed of 258 LG OLED digital signage displays provides LG with multifunctional visualization through various descriptions of natural phenomenaThe display technology of possibilities is fully demonstrated.

展台上陸續呈現了讓人為之振奮的各種場景，如「潛入」神秘的沙漠、宏偉的森林、前所未有的巨大海浪、銀河系迷人的星星、中國傳統許願天燈等等。一條可以行走的小路引領觀眾走進「瀑布」，讓遊客如同身臨其境，感受栩栩如生的大自然。
The booth presented various exciting scenes, such as “diving into” mysterious deserts, magnificent forests, unprecedented huge waves, charming stars in the Milky Way, and traditional Chinese wishing lanterns. A walkable path leads the audience into the “waterfall”, allowing visitors to experience the lifelike nature as if they were on the scene.

近年來LG在各種國際大型展會上不遺餘力的表演，各種大螢幕、曲線、曲面等花樣百出的設計玩法，吸引不少路人紛紛駐足欣賞。僅從觀眾們的頻頻拍照合影，也不難看出大家對LG產品及設計的喜愛。在現如今這樣科技發展快速、產品及機型更新十分迅速的時代，如何將品牌深深植入人心、時刻停留在大眾的視野當中，是一門品牌必須研究、探討的學問。

In recent years, LG has spared no effort in performances at various international large-scale exhibitions. Various large screens, curves, curved surfaces and other design games have attracted many passers-by to stop and turn to fans. It is not unsightly to take photos and group photos from the audience. Show everyone’s love for their products and designs. In today’s era of rapid technological development and rapid product and model iteration, how to deeply implant the brand in people’s hearts and stay in the public’s field of vision is a knowledge that must be explored and studied.